13 Generative Engine Optimization Platforms
Explore 13 Generative Engine Optimization platforms helping marketers, PR teams, and analysts track brand visibility across AI search engines.| Michael Brito
Explore 13 Generative Engine Optimization platforms helping marketers, PR teams, and analysts track brand visibility across AI search engines.| Michael Brito
Brand health is built on habits and behavior, not headlines. Understand how it differs from brand reputation—and why that difference matters.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
These 10 brand reputation metrics KPIs reveal how AI search platforms like ChatGPT and Google AI interpret and influence public perception.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
To measure brand value, go beyond internal metrics. Track competitive pressure, cultural relevance, and earned media attention in real time.| Michael Brito
Discover how building brand equity can enhance your market position and improve resilience in the face of industry challenges.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Use competitive insights to sharpen your brand strategy. Learn how to track, analyze, and act on competitor signals with speed and precision.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
AI in PR and communications is transforming teams from reactive support into strategic public relations leaders.| Michael Brito
AI search is rewriting how people understand brands. It's not just a PR issue—it's a problem for marketing, HR, the C-suite, and beyond.| Michael Brito
A smart crisis communication plan is more than emergency prep. It's your brand strategy in action when trust, speed, and leadership matter most.| Michael Brito
Read this report about AI search reshaping brand visibility and reputation, as Gartner predicts a 50% drop in organic search traffic by 2028.| Michael Brito
Effective risk management helps brands anticipate threats, shape narratives, and stay ahead of crises before they escalate. Stay proactive, not reactive.| Michael Brito
