Recast is the only marketing measurement platform that measures all marketing channels… · Experience: Recast · Location: Brooklyn · 500+ connections on LinkedIn. View Michael Kaminsky’s profile on LinkedIn, a professional community of 1 billion members.| www.linkedin.com
MMM works based on historical data, which you don’t have when launching a new channel. How do you get around this?| Recast
Ad platforms use their attribution models to tell you which campaigns contributed to conversions (leads, sales, subscriptions or whatever is most important to your business). The way they measure attributed conversions is an opinion based on the data available to the platforms. It’s subject to limitations (for example, conversions need … Attribution is opinion, canonical conversions are fact Read More »| Recast
Is brand search incremental for your brand or not? This can be a question worth from tens of thousands, up to millions of dollars.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
Bayesian MarketingMix Modeling The privacy-friendly modeling technique from the 1960s being modernized and automated by Google, Facebook, and Recast. Marketing Mix Modeling (MMM) has been around since the 1960s, used by CPG brands to help them allocate their marketing budgets across different marketing channels. Bayesian statistics have been around far … Bayesian Marketing Mix Modeling Read More »| Recast