Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.| Segment
Discover how a Customer Data Platform (CDP) helps businesses unify data across their tech stack, driving personalized customer engagement with actionable insights.| Segment
Customer data is becoming useful in more and more tools—analytics, sending personalized emails, running A/B tests, etc. But this introduces some complexity in data management. Here are best practices in maintaining consistent and high-quality customer data, so you can focus on growing your business.| Segment