A social media competitive analysis is a key component to developing a successful social media strategy. In fact, it’s one of three elements that feed any strategy that I develop for clients. But what is a competitive analysis and how do you conduct one?| Product Marketing Alliance
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings.| Product Marketing Alliance
Explore the top consumer trends shaping buying behavior today — from AI assistants to social shopping and sustainability.| blog.hubspot.com
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Are you utilizing social media monitoring in your marketing process? Here's a look at the current state of play on listening.| Social Media Today
Show the impact of social media with data from the 2025 Sprout Social Index, based on surveys of over 4,000 consumers and 1,200 marketers.| Sprout Social
Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Platforms such as TikTok, Instagram, Facebook and YouTube are poised to become powerful marketing stages for your brand to interact with your audience. And these major changes in search| Forbes Advisor
