A new book by Vince Barabba, a former Kodak executive, offers insight on the choices that set Kodak on the path to bankruptcy. Barabba’s book, “The Decision Loom: A Design for Interactive Decision-Making in Organizations,” also offers sage advice for how other organizations grappling with disruptive technologies might avoid their own Kodak moments.| Forbes
Market expansion is a growth strategy that aims to make a product or service available in new markets when existing ones get saturated.| Phrase
Understanding customer needs can be challenging given the diversity of global markets, but some techniques can help you get off to a good start.| Phrase
Learn what globalization in business means, what its pros and cons are, what benefits it offers to growing companies, and more.| Phrase
Get to know the essential steps to entering an international market and learn along the way from brands that have already climbed to the top.| Phrase
Localization is about adapting a product to the culture and language of customers in different target markets. Here's a plan to make it work.| Phrase