Higher CPMs Are Worth It – Here’s Why | AdExchanger
So much pressure is placed on efficiency, both in execution and cost, that marketers prioritize “added value” impressions over meaningful business results.| AdExchanger
So much pressure is placed on efficiency, both in execution and cost, that marketers prioritize “added value” impressions over meaningful business results.| AdExchanger
Media mix modeling is a way to define optimal budget allocation for media channels by looking at previous campaign performance.| Coegi
Are you using data storytelling to tell compelling stories and adjust strategies? If not, don't worry, here's how.| Coegi
You need a custom marketing measurement solution to accurately track ROI and brand health. Introducing: the performance scoring model.| Coegi
