Smart Car positioned customized vehicles on the streets of Austin, but we didn’t get a strong sense of their purpose. Also, hear what XLive was doing in Austin during SxSW and learn what events they have coming up. Great resource for event professionals!| Experiential Marketing News
Dell is headquartered in Austin, Texas so it is fitting that they would want to show up in a meaningful way. They utilized VR to demonstrate their commitment to sustainability and responsible practices in recycling. They showed off their latest and greatest gaming hardware, highlighted their commitment to R & D in the tech space […]| Experiential Marketing News
Tony’s Chocolonely is an example of cause marketing and clear messaging as demonstrated in their SxSW activation. The product was sampled as well. This is going on the road so find out if /when it’s coming to your neighborhood. See how Verizon’s new brand Visible showed up in Austin to introduce the young demographic to […]| Experiential Marketing News
VR and more VR. Mixed reality was employed throughout the conference. This video looks at Lockheed Martin and we find out that they are more than an aerospace company. They demonstrated how they use activating at SxSW to educate the public, look for possible collaborators, find talent and tap into the Professional Drone Racing Association […]| Experiential Marketing News
We visit SxSW and share how brands are utilizing Experiential Marketing in varying ways. In this first clip, see IT solutions company Evan use a friendly version of “Gritty” to explain fuzzy IT.| Experiential Marketing News
To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]| Experiential Marketing News
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let| Experiential Marketing News
