By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather January 7th, 2025 Background Founded in 1889, the Bangor Daily News (BDN) has been Maine’s trusted voice for over 130 yea| Mather
By Katherine Ruane, Director of Marketing Strategy at Mather October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, we’re taking a closer look at how publishers can leverage similar strategies for the| Mather
Latest findings on Digital Subscription Offer Optimization stemming from extensive economic modeling and A/B testing of subscription offers and audience segmentation. In this post, we give an overview of the topic and research approach. Additional findings will be shared in subsequent posts on our developing framework for optimizing go-to-market offers and measuring tradeoffs in short-term vs. long-term goals.| Mather
Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence.| Digiday
By: Matt Lindsay, CEO and Joel Medford, Data Analyst and Team Lead at Mather Economics June 24th, 2024 In a recent study, Mather Economics analyzed the performance of 118 websites for one year after they changed their paywall strategies in March 2023. One group of news sites, the "closed"| Mather
Data from a recent INMA Subscriber Acquisition Master Class shows 22% of news companies participating use hybrid or dynamic paywalls. Here’s what that says about changes in the news industry.| International News Media Association (INMA)
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing public dialogue and playing a significant role in the city’s history. Known for| Mather