This product experimentation guide makes it easy to learn how to build features that your customers actually want to use.| Optimizely
Quickly rollout new features and prove value with less risk, at no cost. Completely free, no credit card needed.| Optimizely
Innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations.| Optimizely
Trunk-based development (TBD) is a software development strategy where engineers merge smaller changes more frequently into the main codebase| Optimizely
Testing in production (TIP) is a software development practice in which new code changes are tested on live user traffic rather than in a staging environment.| Optimizely
A feature rollout is the software development process of introducing a new feature to a set of users.| Optimizely
A feature branch is a copy of the main codebase where an individual or team of software developers can work on a new feature until it is complete.| Optimizely
Continuous Delivery is the software development process of getting code changes into production quickly, safely and with higher quality.| Optimizely
Canary Testing is a way to reduce risk and validate new software by releasing software to a small percentage of users.| Optimizely
Feature flags are a software development technique that turns certain functionality on and off during runtime, without deploying new code.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely