Purchasing through virtual market is different from the process that takes place in the traditional market. In this market, things are less tangible and more threatening. Therefore, trust becomes crucial and it is established in a different way. This study examined the effect of testimonials on the level of trust in e-commerce. It also examined the impact of product touch level and price on the effect of testimonials. Two mock e-commerce sites were used, one with testimonials and the other wi...| MDPI
People defer more to experts and scientific evidence, not the media or friends, in identifying whether something is misinformation, says new study co-authored at the University of Cambridge.| Cambridge Judge Business School
From traffic growth to revenue wins, explore 7 digital marketing case studies that turned goals into results. Success leaves clues, and they’re here.| JRR Marketing
Your route to online success starts here. Leverage our proven 53+ sales hacks for a winning website optimisation strategy to grow your business.| JRR Marketing
Feel like your content isn't driving sales? Let's change that. Here are 5 methods of how content marketing drives sales. Unlock 40% more revenue.| JRR Marketing
Stop dreading thanks, but no thanks. Learn how to ask for testimonials using proven psychology. Finally turn happy clients into raving fans.| JRR Marketing
