Customers love you when you're honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.| A Smart Bear
You redesign your entire website, customers and employees say it's better, but none of the metrics change… Does design even matter?| A Smart Bear
People love and forgive humans, not corporations. Expose your humanity to earn loyal, happy customers, even when you mess up.| A Smart Bear
We're told "be yourself" to seek happiness and success. But what if "being yourself" also means striving to become better? What is "yourself?"| A Smart Bear
A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.| A Smart Bear
What if your company could have only one single advantage over the competition? This exercise will make your positioning and strategy stronger.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
Beware of advice that tries to change who you are. True wisdom guides you to a better version of yourself.| A Smart Bear