We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]| Grow and Convert
This article shares how we ask open-ended questions via surveys to learn about our customer base and derive growth ideas from them.| Grow and Convert
Here's the story of how conducting user research changed the growth path of a business I worked for. I share the questions I asked and the impact they had.| Grow and Convert
We share how we used user research to unlock key information about our target audience. Learn your competitive advantage, motivations and information about your competition.| Grow and Convert
Your audience can smell the stench of your generic blog post ideas just from the title. Here's why you should use the specificity strategy.| Grow and Convert
Without content-customer fit, your content marketing operation isn’t going to “work”, which we define as driving useful leads or sales for your business.| Grow and Convert
Here are some of the tactics we use to identify the content ideas that will drive leads and customers.| Grow and Convert
We explain the shift in thinking and SaaS content strategy for Leadfeeder that resulted in us scaling new signups directly from content to over 200/month.| Grow and Convert
Most blog readers don't convert on their first visit, so we've utilized GA in specific ways to measure lead generation and conversion rates from content.| Grow and Convert
We produce content that helps you rank for their highest value keywords and generate new customers.| Grow and Convert
Grow and Convert's course and community aimed at helping marketers improve their skills around content marketing, writing, and acquisition.| Grow and Convert
