At the highest level, marketing attribution is about estimating the relative effectiveness of different advertising channels. While the term is used quite broadly to cover lots of different techniques and tools, the goal is the same: determine which marketing dollars are driving business value and which aren’t. “Half the money … What is attribution? Read More »| Recast
Dive into the evolution of MMM and how Recast is revolutionizing traditional practices to meet today's dynamic marketing needs.| Recast
Lots of advertising platforms promote some form of “modeled incrementality” estimates and we need to discuss these and their limitations.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast