When it comes to data cleansing, volume matters. But so does variety, speed, security, and, above all, accuracy. At The Software Bureau, we manage a portfolio of suppression and home mover data so vast that it clocks in at around 500 million records—and growing. Every single one of these records comes from a trusted, vetted [...] The post Handling Half a Billion Records: The Power Behind Our Data Cleansing Engine appeared first on The Software Bureau.| The Software Bureau
Royal Mail Marketreach’s Totally Mailed It campaign is back—and it’s bigger than ever. This time, they’ve brought marketing heavyweight Mark Ritson on board to champion direct mail’s proven role in high-performing, multichannel campaigns. Ritson joins a powerful line-up of industry advocates including Rory Sutherland (Ogilvy), Nathan Ansell (Waitrose), and Andrew Tindall (System1), all making the case for mail as a modern, measurable, and meaningful channel. The campaign itself is r...| The Software Bureau