Roadmaps are strategic tools that outline product vision, direction, and progress over time. Learn how roadmaps help teams align on goals and increase efficiency.| www.aha.io
A strategy roadmap is a blueprint for achieving long-term goals. Learn how it provides a structured approach to prioritizing tasks and managing resources.| www.aha.io
Building a roadmap helps you achieve exceptional results. Learn best practices for creating a visually compelling roadmap and communicating your strategic plans.| www.aha.io
Aha! is a very different kind of software company. We are self-funded, one of the fastest growing companies in the U.S. and have been highly profitable from the start. What is even more remarkable is that we have done it without an office or salespeople.| www.aha.io
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while simultaneously lowering the money you spend to do so? And how do you optimize to ensure those folks turn into real paying customers? These are not easy questions. And the problem is that you are too busy buried in the day-to-day tactical work to deeply ponder the answers.| www.aha.io
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for things. This yearning tends to diminish as we get older. But knowing “why” is important for people of all ages and it is critical in business. I am going to focus on why it matters to product and marketing teams at fast-moving technology companies.| www.aha.io
Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.| www.aha.io
“Why are we building this?” This is a painful question for product managers. Maybe you have mumbled it when sales pushed through a new feature to close a deal. Or when leadership decided to pivot plans based on one big, angry customer. The reason for your “what are we even doing” inner monologue — there is no clear vision for what you should and should not invest in.| www.aha.io
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to work. But then one teammate learns about a new ad platform. And another just got back from a conference and wants to start a company podcast. Everyone is going in a different direction. Suddenly, your solid plan feels more like a franken-plan.| www.aha.io
“Vision.” What does this word mean to you? I define it as knowing what you want to accomplish and where you want to go. In business, it can be difficult to determine what your vision is and then commit to it. Of course, this is a lot easier if you are the CEO of a company. Everyone looks to you to set the strategy and wants to know how they can help make the company a success.| www.aha.io
Learn how to define a strong product strategy that aligns with business goals and customer needs. Explore key frameworks, real-world examples, and best practices to build and deliver a winning strategy.| www.aha.io