The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars.| PR Daily
How boutique firms operating under corporate umbrellas are adapting – and disappearing. The global communications industry experienced a seismic shift at the end of 2024 as three of the world’s largest agencies, Edelman, Omnicom and IPG, implemented large-scale organizational changes focused on financial and operational efficiency. Edelman announced as part of its restructure […]| PR Daily
If approved, the merger could drastically affect PR staffing and mid-sized agencies.| PR Daily
Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.| PR Daily
