Product managers create personas to bring customers to life based on data. Explore types of customer personas, why they matter, and how to create your own.| www.aha.io
Buyer experience is the entire process a prospective customer engages in from initial awareness to purchase to first using your product or service.| www.aha.io
Who is the most misunderstood in technology? I would say it is the person who plans what will be built next. This person — often called the product manager — is a puzzler to many. Just consider how many different job titles are used for people who do the work of product management: product manager, product owner, business analyst, and even program or project manager sometimes. To keep it simple — let’s refer to these folks as product managers.| www.aha.io
Features vs. benefits. Which are more important? As a product manager, you need to focus on both. Because you are responsible for making sure that the right functionality gets built and that your product delivers real value to customers. But it is easy to get so caught up in what your product can do that you lose sight of why those capabilities matter to customers.| www.aha.io
There are certain phrases that make a product manager cringe. For me, it is when customers refer to the process of submitting feedback as throwing ideas into a “black hole.” Ouch. I never want a customer to feel this way. This is one reason why our team at Aha! created a new goal this year: zero unreviewed customer ideas. Seriously.| www.aha.io
Have you heard of the Wong-Baker FACES® scale? You may not know the name but I bet you would recognize it immediately. This numerical and visual pain rating scale shows several cartoon faces in increasing amounts of pain — from smiling (zero) to crying (10). No matter how young a patient is or what language they speak, they can use the scale to communicate their current level of suffering.| www.aha.io
Are you a strategic product manager? Find out which 3 traits all strategic product leaders have and how to embrace strategy to build great products.| www.aha.io
Product managers bridge the gap between teams to deliver products that meet market needs. The role requires strong communication and problem-solving skills.| www.aha.io
Create unlimited public or private ideas portals in Aha! Ideas and use dynamic forms to capture relevent details. Give every customer a voice.| www.aha.io
Everything you need to imagine, plan, build, and deliver lovable software — signup with monthly and annual plans.| www.aha.io