Email authentication is an important techincal item you must take care of when you’re sending email through a third party, like the emfluence Marketing Platform.| emarketingplatform.com
Apple’s Link Tracking Protection changes how marketers track email ROI. Learn what metrics still matter and how to future-proof your campaigns in 2025.| emarketingplatform.com
Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approac...| emarketingplatform.com
Fix common automation mistakes with streamlined workflows that boost engagement, improve segmentation, and drive better email marketing results.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Build trust in email marketing and avoid deliverability pitfalls. Learn to maintain engagement, prevent spam complaints, and recover email reputation.| emarketingplatform.com
What’s New in Email Client Updates and Why It Matters for Marketers | emarketingplatform.com
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery.| emarketingplatform.com