Email authentication is an important techincal item you must take care of when you’re sending email through a third party, like the emfluence Marketing Platform.| emarketingplatform.com
Apple’s Link Tracking Protection changes how marketers track email ROI. Learn what metrics still matter and how to future-proof your campaigns in 2025.| emarketingplatform.com
Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approac...| emarketingplatform.com
When it comes to automation mistakes, we’ve seen it all. Beautifully mapped email sequences with a dozen steps but no clear call to action. One-size-fits-all nurture campaigns that ignore user behavior. Triggers that fire too soon or too late. These common missteps can quietly stall even the most well-planned funnel, but the good news is that most of them are easy to fix. Let’s break down five of the most frequent automation mistakes and how to fix them. 1. Overcomplicated Workf...| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Build trust in email marketing and avoid deliverability pitfalls. Learn to maintain engagement, prevent spam complaints, and recover email reputation.| emarketingplatform.com
Email Campaign Ideas for Healthcare Providers| emarketingplatform.com
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery.| emarketingplatform.com