Learn how to use Link Explorer to uncover valuable prospects, create a solid strategy, and track your progress.| Moz
This step-by-step workflow will teach you how to easily find backlink opportunities with Link Intersect in Link Explorer. Compare your backlink profile to your competitors to find link opportunities you may be missing out on.| Moz
Stuck on any terms that you don't understand? Break through the lingo with the Moz Pro Glossary.| Moz
Dotbot is our web crawler. Dotbot is different from Rogerbot, which is our site audit crawler for Moz Pro Campaigns. The data we collect through Dotbot is surfaced on this site, in Moz tools, and is also available via our Links API.| Moz
In the Link Tracking Lists section of the Link Explorer tool, you can create lists of links and linking domains to help set goals, track, and analyze your link building progress.| Moz
With the Discovered & Lost tab in Link Explorer you can identify a site's recently discovered and lost linking domains.| Moz
We gather new data for the Moz Link index daily. Starting with high-value links our crawler Dotbot follows links from page to page. We use this data to calculate Moz proprietary link metrics like Domain Authority and Page Authority.| Moz
Learn how to use Moz's Link Explorer, with our link building research tool you can track your progress and create a link building strategy in less time.| Moz
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. Our machine learning model identified 27 common features among the millions of banned or penalized sites.| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz