We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her.| AdMonsters
ID5 launched Inside, a partnership program creating an ecosystem of technology companies supporting ID5's Universal ID as a cookieless alternative.| AdMonsters
Since most people keep their email addresses forever, the email hash is seen as the key to identity resolution for publishers and marketers.| AdMonsters
Web3 is proposed to give power back to consumers to own their own data and allow publishers to create stronger relationships with them.| AdMonsters
SWAN is a community-operated and open source replacement for many use cases supported by third-party cookies.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
In a privacy-first world, should we really be talking about if buyers or sellers own the data? Maybe we should be putting consumers first.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters