Here's what you really need to know about dwell time, how search engines use it, how it impacts rankings, and how to influence it.| Search Engine Journal
Glenn Gabe of GSQi explains how to use Behavior Flow in Google Analytics to surface SEO engagement traps on a website.| The Internet Marketing Driver
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience issues, and more. From a content quality perspective, the site had an interesting situation. Some| The Internet Marketing Driver
Glenn Gabe covers how drops during Google's broad core updates could be due to relevancy adjustments, intent shifts, or overall site quality problems.| The Internet Marketing Driver
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits| The Internet Marketing Driver
Building quality content is far more than simply building content. And how do we measure “quality”? In this post we’ll examine some of the factors often attributed to “quality” content, explain why you want to include them...| Bing Community
Glenn Gabe covers important points and frequently answered questions about Google's broad core updates that are important for site owners to understand.| The Internet Marketing Driver
In 2018, we saw three broad core ranking updates that caused massive volatility in the search results globally. Those updates rolled out in March of 2018, August of 2018 (Medic Update), and then late September of 2018. All three were huge updates, which sent some sites dropping off a cliff and others surging through the| The Internet Marketing Driver
How to automate a delta report via the Google Search Console API and Analytics Edge to export, filter, and compare data across timeframes. Learn more.| The Internet Marketing Driver
Despite continuing denials, there's a growing amount of evidence that suggests that Google does use click through rate as a ranking signal.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Pandu Nayak’s anti-trust testimony provided interesting and educational insights into how Google search really works, which can make you a better SEO.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...