Request an information pack We Can Help You Build an Ad Exchange Our AdTech development teams can work with you to design, build, and maintain a custom-built ad exchange for any programmatic advertising channel. What is an ad exchange? An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between […]| Clearcode
Supply-side platforms provide a programmatic way to deal with the ever-expanding array of AdTech platforms and variables in the programmatic ecosystem.| Clearcode
Ad servers are responsible for making instantaneous decisions about what ads to show on a website, but how do they actually work?| Clearcode
Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]| Clearcode
Demand-side platforms (DSPs) are an integral part of the online advertising ecosystem and play a key role in real-time bidding (RTB) auctions.| Clearcode
A data management platform (DMP) is a piece of software that collects, stores, and organizes data collected from a range of sources, such as websites and advertising campaigns.| Clearcode
A meta-DSP is a piece of AdTech software that sits on top of existing DSPs. Brands and ad agencies use meta-DSPs to create, run and manage multiple campaigns across many DSPs.| Clearcode
Request an information pack We Can Help You Build a Demand-Side Platform (DSP) Our AdTech development teams can work with you to design, build, and maintain a custom-built demand-side platform (DSP) for any programmatic advertising channel. Request an information pack about our DSP development services, experience and case studies. What is a demand-side platform (DSP)? […]| Clearcode
One of our AdTech development teams designed and built a demand-side platform (DSP) on Amazon Web Services (AWS). Read our case study to learn more.| Clearcode
The first DSPs on the market were MediaMath and Rocket Fuel. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory across different channels.| Clearcode
Integrating a demand-side platform (DSP) with a supply-side platform (SSP) or ad exchange can take anywhere from 2-3 development sprints.| Clearcode
Request an information pack We Can Help You Build a Supply-Side Platform (SSP) Our AdTech development teams can work with you to design, build, and maintain a custom-built supply-side platform (SSP) for any programmatic advertising channel. Request an information pack about our SSP development services, experience and case studies. What is a supply-side platform (SSP)? […]| Clearcode