The USA men's basketball team's comeback against Serbia keyed another strong combined audience for the Summer Olympics on NBC.| Sports Media Watch
A recap of the now-completed Paris Summer Olympics and whether the Games are truly "back" the way NBC has proclaimed.| Sports Media Watch
On a day highlighted by Noah Lyles' win in the men's 100m final, NBC delivered its second-largest combined audience of the Olympic Games.| Sports Media Watch
With Simone Biles, Katie Ledecky, Sha'Carri Richardson and more in action, NBC's combined Olympics audience was strong once again Saturday.| Sports Media Watch
The Olympics delivered another combined audience in excess of 30 million on Thursday, concluding a successful opening week.| Sports Media Watch
Summer Olympics viewership cooled a bit Wednesday night (no surprise given the lack of women's gymnastics), but did not fall too far off pace.| Sports Media Watch
NBC continues to benefit from including daytime viewing in its primetime Olympic audience, scoring big gains over Tokyo.| Sports Media Watch
Leigh Diffey's unfortunate mistake during the Men's 100m Final in this year's Paris Olympics will live in the annals of botched calls| Sports Media Watch
Viewership for the Paris Summer Olympics continues to add up well for NBC, with another combined audience of 30 million on the NBC networks.| Sports Media Watch
Nearly 13 million watched Simone Biles and the women's gymnastics team win Olympic gold on a Tuesday afternoon.| Sports Media Watch