Find out how much runway your SaaS startup should have and how to extend your runway if you need more to sustain growth.| Lighter Capital
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.| Lighter Capital
Our founder-friendly startup funding won't dilute your equity or your focus on growing your early-stage tech business. Get up to $4M of upfront capital to scale.| Lighter Capital
When you’re just beginning to build your startup, funding options are limited. Traditional banks won’t talk to you. VCs want to see traction; and angels want to see a great MVP. Debt financing isn't an option yet, because you don’t have revenue. And on the off chance that you can pique the interest of investors at this early stage, you’ll give up a large chunk of equity for their money. So what are your options?| Lighter Capital
Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.| Lighter Capital
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.| Lighter Capital
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.| Lighter Capital
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.| Lighter Capital
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that tech entrepreneurs wake up thinking about and obsess over until they go to sleep at night.Customer retention, on the other hand, tends to get lost in the startup shuffle. But this shouldn’t be the case. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose!Business revenue streams f...| Lighter Capital
Your burn rate, or how fast you spend your cash, requires a balanced approach to risk. Here's how to calculate your burn rate and manage it.| Lighter Capital
Learn how to manage cash flow for your SaaS startup with our comprehensive guide that covers all the cash flow fundamentals.| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.| Lighter Capital
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.| Lighter Capital
Learn all about diversification strategy, including why companies diversify, types of diversification, and real-world examples.| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
Don't let opportunities pass you by! Check out these SaaS-friendly funding solutions to extend your runway and help your startup grow.| Lighter Capital
SaaS startup financials often report cost of goods sold wrong, or don't account for it at all! Here's how to get it right.| Lighter Capital