Being a good storyteller is good for business. If you can infuse your sales process with inspirational, persuasive, and memorable anecdotes, you can make a bigger impact on your prospects and steer them towards the decision to buy. Science backs this up. An engaging story can trigger the release of oxytocin, which is also known as the trust hormone. This reaction increases your prospect’s trust in you, your brand, and the product or service you’re pitching.| www.propellercrm.com