Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total amount of inventory on a […]| AdMonsters
RTB auction manipulation is a bucket phrase used to describe the intentional or unintentional inconsistencies in how an RTB auction is programmed to run.| AdMonsters
With Google Ad Manager updates, ad servers will no longer need to be filled with line items to heighten header bidding demand.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
