Simplaex's Rivr is an independent user classification system that could enable campaign and revenue monetization—as well as shake up the identifier space.| AdMonsters
With all the hubbub about first-price auctions taking over RTB, there hasn't been enough talk about why second-price auction is the standard bearer.| AdMonsters
Read the latest Header Bidding posts on Admonsters.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and similar to many foes in children’s stories, it wasn’t always such a bad thing—it was simply exploited. In the early days of digital advertising, […]| AdMonsters
Using ML for better traffic shaping means huge strides forward for healthier ad ops, the future of programmatic and two-sided bid optimization.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters