Simplaex's Rivr is an independent user classification system that could enable campaign and revenue monetization—as well as shake up the identifier space.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
As infrastructure costs mount, actively directing traffic from SSP to DSP may be the future of the open programmatic ecosystem.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters