When people select alternatives, they avoid loss and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.| Nielsen Norman Group
People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.| Nielsen Norman Group
Overreliance on narrative details and assumptions about cause-and-effect explanations can lead to errors in judgment by UX practitioners.| Nielsen Norman Group
Recruiting internal staff to test a user interface should be a last resort. Consider potential biases before drawing any conclusions.| Nielsen Norman Group
Designers are vulnerable to the same cognitive biases as users. The context in which you present a problem can bias your design choices.| Nielsen Norman Group
Enhance your judgment and resolve tough design challenges.| Nielsen Norman Group
Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Use psychology to predict and explain how your customers think and act.| Nielsen Norman Group
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.| Nielsen Norman Group