Number fetishism leads usability studies astray by focusing on statistical analyses that are often false, biased, misleading, or overly narrow. Better to emphasize insights and qualitative research.| Nielsen Norman Group
Intranets are improving findability and discoverability by organizing content by task, using mega-menus, offering wayfinding cues, and providing shortcuts.| Nielsen Norman Group
Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users.| Nielsen Norman Group
Paper prototyping, card sorting, and traditional usability testing were all employed to guide the design of the 1995 Sun Microsystems' Web site.| Nielsen Norman Group
1073 design guidelines to improve conversion rates and customers' shopping experience. 13 volumes, with more than 3100 screenshots that worked or failed in user testing.| Nielsen Norman Group
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.| Nielsen Norman Group