Brand health is built on habits and behavior, not headlines. Understand how it differs from brand reputation—and why that difference matters.| Michael Brito
Profound helps brands monitor, analyze, and improve how they appear in AI-driven search engines and large language models.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Explore how narrative intelligence enhances the Relational Model of Crisis Management by helping brands earn credibility over control.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
The Reddit AI experiment proved bots can out-persuade humans 6-to-1. Here's what it reveals about the future of influence and business.| Michael Brito
A smart crisis communication plan is more than emergency prep. It's your brand strategy in action when trust, speed, and leadership matter most.| Michael Brito
Effective risk management helps brands anticipate threats, shape narratives, and stay ahead of crises before they escalate. Stay proactive, not reactive.| Michael Brito