On Friday, we reported some early chatter around a Google update possibly kicking off Friday morning. Well, as expected, it seems to have heated up over the weekend. Not only has the chatter spiked up a lot...| Search Engine Roundtable
Penguin 2.0 launched on Wednesday, May 22nd, and it’s an update that most SEOs have been eagerly awaiting. Leading up to the rollout, all signs pointed to a nasty algorithm update that was going to be bigger and badder than the Penguin 1.0. There was a lot of speculation about how aggressive it would be,| The Internet Marketing Driver
Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives. With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the| The Internet Marketing Driver
Summary: In the fall of 2014, both Bing and Google began surfacing song lyrics directly in the search engine results pages (SERPS). Since users could now find lyrics immediately in the SERPs, many wondered what would happen to lyrics websites that provided the same information, but required a click through to view the lyrics. This| The Internet Marketing Driver
If you’ve read some of my case studies in the past, then you know Panda can be a real pain the neck for large-scale websites. For example, publishers, ecommerce retailers, directories, and other websites that often have tens of thousands, hundreds of thousands, or millions of pages indexed. When sites grow that large, with many| The Internet Marketing Driver
4/21/15 was a date marked down in every SEO’s calendar with a giant red star next to it. That’s the day Google planned to roll out its mobile-friendly algorithm. They preannounced the update, which is rare, and Google explained it would have a significant impact on the smartphone search results. But then 4/21 arrived and| The Internet Marketing Driver
In early May there was a lot of chatter in the webmaster forums about a major Google update. Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant. Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it| The Internet Marketing Driver
A funny thing happened as I was finishing my last blog post about Google’s unconfirmed algorithm updates in 2015. I was getting ready to publish the post and the algo Richter scale in my office started to move – and move quickly. So I held off on publishing the post and waited for more data| The Internet Marketing Driver