Learn how to leverage brand analytics, tools, software, and strategy to assess and elevate your marketing performance in seven key steps.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Maslow’s Hierarchy of Needs applied to employee engagement is a model that brands can use to improve the employee experience.| Michael Brito
The PESO model is one way to understand how different marketing channels work together to reach consumers during their shopping journey.| Michael Brito
Master the art of a successful corporate communications strategy with insights tailored for today's dynamic business landscape.| Michael Brito
Learn how to get customer pain points using Reddit, product reviews, and AI prompts. No paid tools required. Just hustle, scraping, and strategy.| Michael Brito
Learn how to create a comprehensive customer needs analysis framework that reveals hidden motivations and transforms insights into actions.| Michael Brito
Understanding the differences between market intelligence vs market research will help drive better business strategy and tactical execution.| Michael Brito
How do you attract and retain customers? PwC’s Customer Loyalty Survey reveals opportunities for businesses to improve customer retention strategies.| PwC