Marketing budgets in Q2 2025 grew at their fastest rate in over a year, with a net balance of +5.5% according to the latest IPA Bellwether Report. After months of uncertainty, marketers are putting money back on the table—but with a clear focus: driving revenue. And it’s not flashy TV or brand-building fluff that’s leading the charge. The real growth? It’s in sales promotions and direct marketing—the channels that get results, fast. 💥 What’s Fuelled the Growth? 1. Sales Promoti...| The Software Bureau
When it comes to data cleansing, volume matters. But so does variety, speed, security, and, above all, accuracy. At The Software Bureau, we manage a portfolio of suppression and home mover data so vast that it clocks in at around 500 million records—and growing. Every single one of these records comes from a trusted, vetted [...] The post Handling Half a Billion Records: The Power Behind Our Data Cleansing Engine appeared first on The Software Bureau.| The Software Bureau
I recently tuned in to a superb webinar hosted by John Watson (Chair and Group Chief Executive) and John Eversley (Managing Director) from WPNC. For anyone in the charity direct mail space, these two need no introduction. John Watson has been a giant in our world for decades — in fact, he’s been leading from the front since I first cut my teeth in direct mail over 30 years ago. His reputation precedes him, and rightly so. It was a treat to hear his perspective once again. The session cove...| The Software Bureau
The Software Bureau, a leader in data processing automation and hygiene services, has today announced a strategic partnership with Kickbox, a global provider of email verification technology. This collaboration introduces a new batch email verification service within The Software Bureau’s industry-leading Data Bureau service. The integration allows organisations to verify large volumes of email addresses before broadcast, helping ensure cleaner, more accurate data sets, enhanced deliverabil...| The Software Bureau
The recently passed Data (Use & Access) Act 2025 has hit a nerve across industries, with concerns mounting over its impact on UK businesses and their vital data flows with the EU. While the Government insists the new law will simplify compliance and boost innovation, critics – including the Law Society of England & Wales [...] The post UK’s Data Deal with EU at Risk as New Law Sparks Industry Debate appeared first on The Software Bureau.| The Software Bureau
On 11 June 2025, UK Parliament completed the final round of “ping‑pong” over the Data (Use and Access) Bill in the House of Lords, paving the way for Royal Assent and its conversion into the Data (Use and Access) Act 2025 This is a major milestone in updating the UK’s data protection landscape post‑Brexit—and it signals that smart, responsible data use is now firmly on the national agenda. What You Should Know The Act introduces several important refinements: A staggered roll‑ou...| The Software Bureau
Royal Mail Marketreach’s Totally Mailed It campaign is back—and it’s bigger than ever. This time, they’ve brought marketing heavyweight Mark Ritson on board to champion direct mail’s proven role in high-performing, multichannel campaigns. Ritson joins a powerful line-up of industry advocates including Rory Sutherland (Ogilvy), Nathan Ansell (Waitrose), and Andrew Tindall (System1), all making the case for mail as a modern, measurable, and meaningful channel. The campaign itself is r...| The Software Bureau
Earlier this month, cybersecurity researcher Jeremiah Fowler uncovered an unsecured database containing over 184 million login credentials. This trove included usernames and passwords for major platforms such as Google, Apple, Microsoft, Facebook, Instagram, and Snapchat, as well as sensitive data from bank accounts, health services, and government portals. Alarmingly, the database was unencrypted and publicly accessible, making it a “cybercriminal’s dream”. Closer to home, you can’...| The Software Bureau
