Target high-value accounts within your TAM and trigger marketing campaigns using industry-leading data with ZoomInfo Marketing. Request a demo today.| ZoomInfo
A good marketing technology stack requires a deep understanding of the tools you need. Here's how to create efficiencies within your marketing tech stack.| ZoomInfo Blog
Strong data is vital to account-based marketing success. Learn four ways to build an ABM program using data, and find out how to deploy your ABM strategy.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
Intent data helps sales and marketing teams target accounts that demonstrate purchase intent. Learn about three different types of intent data and how they are collected.| ZoomInfo Blog
Customer lifetime value (CLV) is revenue from an individual or group of customers over time. Learn the formula for this metric & how to increase it!| ZoomInfo Blog
Want to make the most of marketing automation? Discover how to use strategic planning and implementation to streamline processes and enhance customer experience.| ZoomInfo Blog
A go-to-market (GTM) strategy has to be built with Intelligence. Learn the steps for creating a GTM strategy including positioning, pricing and more.| ZoomInfo Blog