Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
An effective sales process leads to more conversions and quicker sales cycles. Discover useful methods for designing and optimizing your sales process.| ZoomInfo Blog
A good marketing technology stack requires a deep understanding of the tools you need. Here's how to create efficiencies within your marketing tech stack.| ZoomInfo Blog
ZoomInfo's definitive guide on lead scoring: Learn proven methodologies to rank prospects, align sales and marketing teams, and accelerate your sales pipeline.| ZoomInfo Blog
A faster sales cycle keeps your buyer’s attention on your offering. We share 28 tips on shortening the cycle at each stage of the journey.| ZoomInfo Blog
You’re qualifying leads, but they aren’t converting. Learn five tips for better inbound lead qualification to ensure your sales team only handles the best.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
The Ideal Customer Profile (or Ideal Client Profile) identifies and prioritizes your best customers. Learn how best to develop and use an ICP for sales.| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog
Want to make the most of marketing automation? Discover how to use strategic planning and implementation to streamline processes and enhance customer experience.| ZoomInfo Blog