Gen Z and Millennial audiences are often grouped together, but they require different marketing approaches on social media – here's what you need to know.| later.com
Airbnb famously turned off their paid media and argued it turned out to be a successful decision. But was it?| Recast
Discover 10 common mistakes in Marketing Mix Modeling (MMM), from mis-using R-squared to ignoring seasonality.| Recast
The Search Advertising Market has been valued at 178 Billion in 2021 and is expected to grow at an 8.5% Compounded Annual Growth Rate from 2021 to 2018. Search is an important part of the Marketing Mix for most companies. One of the drivers of Search Advertising’s rise is its … Are you wasting money on Branded Paid Search? Read More »| Recast
Explore how Google Analytics is letting marketers down based on recent changes, their implications, and alternative solutions.| Recast
What is incrementality? It's about measuring what actions would not have happened without a specific intervention. For example if you spend money advertising a product, you need to know how many people bought that product because of the ad.| Recast
Bayesian methods for Marketing Mix Modeling (MMM) have been growing in popularity. In this article, we discuss the core advantages of using Bayesian methods.| Recast