A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.| Moz
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Share this simple, comprehensive article with incoming clients and team members to get off on the…| Moz
Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines.| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
Learn how understanding and fulfilling search intent can assist you in optimizing your content, improving SEO strategies, and ensuring your website aligns with user goals to drive better results.| Moz
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Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers.| Moz
If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and put it in their indexes.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. | Moz
For many years, Moz conducted a Local Search Ranking Factors (LSRF) survey which polled the opinions of professional local SEOs in an effort to reach a consensus on which factors appeared to be having the greatest impact on search engine rankings. This was a very useful exercise for our industry, but the findings always had to be accompanied by a significant caveat: there is no single answer to which factors carry most weight because Google handles results differently for different markets, i...| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
Discover link opportunities and monitor link building efforts with Moz Link Explorer. This free backlink checker provides easy access to Domain Authority, Page Authority, linking domains, and more in just a few clicks.| Moz
Anchor text is the clickable (often blue) text in a hyperlink. It's SEO best practice to write anchor link text that's descriptive and relevant to the page you're linking to.| Moz
Improve your local SEO strategy with an all-in-one solution to manage listings, audit performance, and boost traffic. Monitor your listing health, increase visibility, and drive more traffic with Moz’s local SEO tool.| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for establishing a strong website architecture and spreading link equity.| Moz
Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.| Moz
