What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer