In this blog, we're going to discuss in-app feedback: What it is, who should use it, what are its benefits, and some practical tips.| AppsFlyer
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
Looking for the most effective ways to promote your app? Read some of the best marketing tactics you should try that will take you to the next level.| AppsFlyer
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.| AppsFlyer
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.| AppsFlyer
Read our app store screenshots best practices, insights and trends for your visual, videos, and icon assets to drive more downloads for your app.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.| AppsFlyer
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
How much does your app really worth? Read about the different app pricing strategies & approaches when choosing the right monetization model.| AppsFlyer
TestFlight beta testing lets you invite users to beta test versions of your apps before you release them on the App Store.| Apple Developer