Bid Duplication for Digital Ads Gets Fresh Attention
The tactic is widespread in programmatic buys.| www.adweek.com
The tactic is widespread in programmatic buys.| www.adweek.com
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly important […]| AdExchanger
Digital ad marketplace EMX (ENGINE Media Exchange) and its New York-based parent company, Big Village, have filed for bankruptcy.| AdExchanger
Revenue and adjusted EBITDA exceeded guidance; Delivered revenue of $63.7 million, net income of $1.8 million or 3% margin, adjusted EBITDA of $18.2 million or 29% margin; Generated $23.8 million in cash from operating activities and $17.2 million of free cash flow; Supply Path Optimization| PubMatic, Inc.
The Mart Gets Smart Walmart had a rocky second quarter, with lower gross margins than investors expected, per its earnings report on Thursday. However, ad revenue was a bright spot, up 50% from Q2 2024, including Vizio’s data and ads business, which was added this year. Meanwhile, the Walmart Connect DSP business in the US […] The post More Than Just Brick And Mortar; Surfing The CPCs appeared first on AdExchanger.| AdExchanger
