Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly important […]| AdExchanger
Revenue and adjusted EBITDA exceeded guidance; Delivered revenue of $63.7 million, net income of $1.8 million or 3% margin, adjusted EBITDA of $18.2 million or 29% margin; Generated $23.8 million in cash from operating activities and $17.2 million of free cash flow; Supply Path Optimization| PubMatic, Inc.
Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart Connect DSP.| AdExchanger