Harvard Professor states that 95 percent of our purchase decision making takes place in the subconscious mind. Learn how can banks connect.| Ignite Sales
If you work at the intersection of profit and purpose, you undoubtedly need quick access to research to support your daily work, whether you’re presenting to the C-Suite or potential partners. When it comes to brand purpose and corporate social responsibility, there’s a growing mountain of evidence that links doing well and doing good.| Engage for Good
Learn how to identify the different types of loyalty and the motivations behind the purchase behaviour of your most loyal customers. Emotional Loyalty.....| blog.propellocloud.com
Explore effective ways to strengthen customer retention during economic downturns using value-driven, flexible, and emotional loyalty tactics.| blog.propellocloud.com
Motista – a pioneer in the development of Predictive Emotional Intelligence solutions announced the results of their intensive study. The study revolves around consumer behavior, how consumers spend, customer’s value in their lifecycle & their capacity to recommend brands within their network.| MarTech Series
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.| BCG Global
Learn how customer advocacy can boost your brand. Discover strategies to empower customers and enhance your marketing efforts.| blog.propellocloud.com
Shift your loyalty- building strategies into fifth gear by learning about the five fundamental drivers of customer loyalty.| blog.propellocloud.com
Increase customer engagement with a customer-centric business strategy.| Gallup.com
Discover how sustainability and customer loyalty are linked. Aligning business practices with consumer values can boost loyalty and drive long-term success| blog.propellocloud.com
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review