What Consumers Want from Personalization | BCG
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.| BCG Global
A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.| BCG Global
Learn how customer advocacy can boost your brand. Discover strategies to empower customers and enhance your marketing efforts.| blog.propellocloud.com
Shift your loyalty- building strategies into fifth gear by learning about the five fundamental drivers of customer loyalty.| blog.propellocloud.com
Increase customer engagement with a customer-centric business strategy.| Gallup.com
Discover how sustainability and customer loyalty are linked. Aligning business practices with consumer values can boost loyalty and drive long-term success| blog.propellocloud.com
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review
