Marketers and media owners can connect, enhance, and activate their first-party data with Criteo's First-Party Media Network.| Criteo
Despite less than a third of marketers ranking it high in priority, some see SPO as more of a concern for a buyer than a publisher.| AdMonsters
CafeMedia's Patrick McCann, and also Board member at Prebid, presents an overview of Prebid 4.0 at AdMonsters PubForum Virtual.| AdMonsters
Pubs are conducting thorough audits of their partners, improving their Google Core Web Vital scores and, ultimately, offsetting revenue losses from 2020.| AdMonsters
"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'"| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters