In the realm of publisher monetization, ad ops teams have been fighting an uphill battle in their efforts to tackle malvertisers.| AdMonsters
To become better strategic partners with premium publishers, SSPs are investing in aggressive ad quality controls, including real-time creative blocking.| AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
Although real-time creative blocking is now table stakes, there's a lot more to evaluate when selecting an ad quality partner.| AdMonsters
