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Smartphones have made it easier than ever to capture video of all types, including video testimonials. But testimonials with poor lighting, background noise, or awkward framing, can be a turn-off. Whether you’re encouraging your customers to record their own testimonials or filming them yourself in person, these tips will help you capture professional, authentic footage—no…| Boast
Let’s take a look at the psychological principles that influence trust, and how you can use these principles as you gather testimonials.| Boast
Consumers rely on social proof to make buying decisions. In this blog, we cover 11 ways to use social proof in your marketing.| Boast
With creative ways to use reviews in marketing, you can jumpstart your strategy and make a real impact on potential customers.| Boast
Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. Brand evangelists are your most valuable customers—they enthusiastically recommend your brand simply because they enjoy it, which is the most valuable type of free advertising. Not everyone can or will become a brand evangelist, and…| Boast
Many businesses don’t have the time to collect testimonials. But what if you could automate your testimonial collection process? See how.| Boast
Try these 37 tofu, mofu and bofu content types for every to align your content marketing strategy with your buyer's journey.| Web Ascender
Testimonials matter.| content.boast.io
