CASE STUDY How Red Hat Proved their Audience Strategy Measuring Impact and ROI for their Branded Podcast Enterprise software company Red Hat invested significant resources in developing its branded podcast, Command Line Heroes, to meet the specific needs of professional software developers and system administrators, in order to build brand equity with them. The company […]| Signal Hill Insights
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me […]| Signal Hill Insights