Many ecommerce and omnichannel marketers treat text messaging as pared-down email campaigns. But text alone is a powerful way to drive sales. Nearly everyone, after all, grabs their mobile phone the moment a message arrives.| Practical Ecommerce
Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.| Practical Ecommerce
Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked. Entrepreneur Jordan West, the owner of an ecommerce marketing agency and an apparel company, uses text-message marketing to drive sales. He believes text messages are among his best marketing channels.| Practical Ecommerce