Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.| Practical Ecommerce
New consumer privacy laws in the U.S. and elsewhere apply to many forms of digital promotion, including email marketing. Thus it's worth reviewing the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial email to U.S.-based recipients.| Practical Ecommerce
The pandemic is prompting consumers to stay at home and buy online. It's a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its customers in three key ways.| Practical Ecommerce
Many online merchants have experienced traffic surges due to the pandemic. Converting the new traffic to immediate purchases can be challenging. The next best option is enticing visitors to subscribe to your email communications. In this post, I'll offer tips for converting new visitors into email subscribers.| Practical Ecommerce
Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender's reputation with| Practical Ecommerce