A decade ago, digital’s pennies weren’t enticing enough for traditional media companies; today that slow footedness is haunting many of them. Jeff Zucker, the former NBC executive and n…| contextisking.com
Tactics need to adapt over time. In content, you actually have to adapt a production strategy that reflects the realities of distribution at a given moment in time. When we embarked on our WatchMoj…| contextisking.com
I’ve learned something valuable from the example of each of the business figures cited below: 1. Sumner Redstone, Viacom: Content is indeed king, but it’s the new distribution models that unl…| contextisking.com
When Viacom founder Sumner Redstone said “content is king,” it was in the context that additional distribution outlets give rights holders new ways to monetize the content. Indeed, thanks to the I…| contextisking.com
VC (TechCrunch contributor) Mark Suster published an article on his personal blog about one of his portfolio companies, Maker Studios. Other players in that space include The Collective and Fullsc…| contextisking.com