Virgin Red has partnered with Capital One as its first US financial services company partner. Customers of Capital One will have the opportunity to transfer miles directly to Virgin Red, to open up a new ecosystem of rewards redemptions for cardholders collecting Venture X, Venture, and Spark Miles.| Loyalty Magazine
American Golf to reward workers for good behaviour Sport and loyalty go hand in hand, but American Golf are taking the concept further by offering rewards to their employees. The Europe-based golf retailer American Golf has launched the scheme using epoints, to potentially reward all its . . . We are really sorry to say […]| Loyalty Magazine
CEO sets out ten year eco-vision, questions milk use Levi’s has lost its long-term vice-president of sustainability to become the first Starbucks chief sustainability officer as it commits to maintain "brand relevance" with plant-based menus and a shift to reusable packaging. Michael . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the news that it is beginning a trial is exciting news indeed.| Loyalty Magazine
a scheme that will only reward its subscribers. An emerging concept of fast-rewards for fast food| Loyalty Magazine